The Online Retailer Lands' End Communicates a Remarkable Commitment to Its

question 287

Multiple Choice

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "We accept any return,for any reason.Guaranteed Period."

• A)Competitive advantage
• B)Core values
• C)Core benefit proposition
• D)Customers
• E)Mission statement

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Definitions:

Audience Analysis

The process of examining and understanding the characteristics, needs, and preferences of the intended audience of a communication.

Primary Audience

The main group of people that a message, piece of content, or campaign is specifically intended to reach.

Audience Composition

The makeup or characteristics of the people who will be receiving and interpreting a message.

Skeptical Audience

A group of individuals who have doubts or questions about the credibility or truth of the information presented to them.