In a BCG Growth-Share Matrix,a Relative Market Share of 10

question 226

Multiple Choice

In a BCG growth-share matrix,a relative market share of 10 × at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1 × at the right end of the scale on its horizontal axis means that

• A)the SBU has only 10 percent of the share of its average competitor.
• B)the SBU has 100 percent of the share of its largest competitor.
• C)the growth rate between the SBU and the next largest competitor is actually identical.
• D)the SBU has only 10 percent of the share of its largest competitor.
• E)the industry growth rate is declining.

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Definitions:

Central Italy

A geographical region of Italy that includes the administrative regions of Lazio, Marche, Tuscany, and Umbria.

Sistine Ceiling

The ceiling of the Sistine Chapel in Vatican City, famously painted by Michelangelo with scenes from the Bible.

Old Testament

The first part of the Christian Bible, comprising texts originally written in Hebrew and Aramaic before the coming of Christ.

Pope Leo X

was head of the Catholic Church from 1513 to 1521, known for his lavish spending and involvement in the sale of indulgences, which contributed to the Protestant Reformation.