Many Local and National Chain Bookstores,such as Borders and Bookstar,have

question 237

Multiple Choice

Many local and national chain bookstores,such as Borders and Bookstar,have closed over the past few years.This is due in part to competition from e-book readers such as Amazon's Kindle and Apple's iPad,which permit the online purchase and download of digital books.Moreover,subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition.These companies had to change their ________,an action triggered by the technological and social changes in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

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Definitions:

Personal Values

Deeply held beliefs or principles that an individual considers important and uses as guidance for behavior and decision-making.

Psychological Barrier

Mental or emotional factors that obstruct a person's ability to act or communicate effectively.

Effective Listening

The skill of actively paying attention, comprehending, responding appropriately, and retaining what is being said during communication.

Language Problem

Issues or barriers in communication arising from differences in language or linguistic proficiency.