A Marketing Metric Refers to

question 9

Multiple Choice

A marketing metric refers to

• A) a measure of the quantitative value or trend of a marketing activity or result.
• B) a form of linear trend analysis used to project future profits based on existing marketing plans.
• C) one of a series of mathematical formulas used to calculate potential profits based upon different scenarios of the forces in the marketing environment.
• D) information about an organization's core values and code of ethics so marketers can quickly spot deviations and take corrective actions.
• E) the value of a product in terms of its contribution to employee welfare.

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Definitions:

Primary Reinforcer

A stimulus that satisfies a basic physiological need and is inherently rewarding without the need for learning.

Conditioned Reinforcer

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, acquires the ability to produce a learned response.

Partial Reinforcement

A conditioning schedule in which a behavior is reinforced only some of the time, leading to a more resistant response to extinction.

Continuous Reinforcement

A method of learning where a desired behavior is reinforced each time it is displayed.