One Way a Company Can Benefit from Implementing a Market

question 146

Multiple Choice

One way a company can benefit from implementing a market penetration strategy would be to

• A) sell more products at a lower price in new markets.
• B) sell the same amount of product at a higher price in the same market.
• C) find a new market and sell the product at a much higher price.
• D) alter the product and sell it to a new market.
• E) reduce promotion and distribution costs to improve production efficiencies for the product in reaching new markets.

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Definitions:

Cigarette Taxes

A tax levied on cigarettes to increase their price and decrease their consumption for health policy reasons.

Demand for Cigarettes

refers to the total quantity of cigarettes that consumers are willing and able to purchase at a given price level over a specific period of time.

Elastic

A characteristic of a good or service that indicates a high sensitivity of quantity demanded or supplied to changes in its price.

Normal Goods

Goods for which demand increases as the income of the consumer increases and falls when the income of the consumer decreases, all else being equal.