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Figure 2-5
-Quadrant D in Figure 2-5 above represents the marketing strategy of
Free Association
A psychoanalytic technique in which clients are encouraged to express any thoughts that come to mind without censorship or filtering.
Repression
A defense mechanism where uncomfortable thoughts, feelings, or desires are unconsciously pushed out of conscious awareness.
Suppression
The deliberate, or conscious, placing of certain ideas, impulses, or images out of awareness.
NREM Sleep
A state of sleep characterized by non-rapid eye movements, playing a major role in physical and mental restoration.
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