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Figure 2-5
-Quadrant D in Figure 2-5 above represents the marketing strategy of
Culture
The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people that are passed down from generation to generation.
Cognitive Processes
Refers to the mental actions or operations involved in acquiring, understanding, and utilizing knowledge, such as perception, memory, and reasoning.
Vygotsky
A Russian psychologist known for his work on cognitive development, particularly the socio-cultural theory that children learn through interactions with their surrounding culture and people.
Scribner
Likely refers to an individual or concept in cognitive sciences but without additional context cannot be accurately defined.
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