Those Characteristics of a Product That Make It Superior to Competitive

question 298

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as

• A)core benefit propositions.
• B)marketing mix elements.
• C)points of difference.
• D)marketing attributes.
• E)product protocols.

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Definitions:

Accounting

The systematic process of recording, analyzing, and interpreting financial information.

Identifies

Identifies means to recognize or establish the nature, characteristics, or details of something or someone, especially for the first time.

Eliminates Need

Refers to the process or action that makes a particular requirement or necessity obsolete or unnecessary.

Business Entity Assumption

An accounting principle that treats a business as separate from its owners or other businesses.