Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Trend Analysis

The practice of collecting information and attempting to spot a pattern or trend in the data, often used in financial analysis.

Vertical Analysis

A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets, liabilities, and equities) in a balance sheet is represented as a proportion of the total account.

Prepaid Expenses

Assets representing payments made in advance for goods or services to be received in the future.

Total Current Assets

The sum of all assets that are expected to be converted into cash, sold, or consumed within one year or within the normal operating cycle of the business.