The Two Major Aspects of the Evaluation Phase of the Strategic

question 191

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A) segmenting the market and selecting target markets.
• B) establishing a business mission and designing measurable goals and objectives.
• C) designing the marketing mix and setting the budget.
• D) comparing the results of the marketing program with the goals to identify deviations and acting on them.
• E) executing the marketing plan and designing the marketing organization.

Analyze the role of market competition in maximizing total benefits to buyers and sellers.

Understand how public policy can affect market efficiency and address market failures.

Recognize the importance of willingness to pay in determining consumer surplus.

Insight into how market conditions, such as price ceilings and floors, affect consumer and producer surplus.

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Definitions:

Dividends

Funds distributed by a company to its stockholders, typically from earnings.

Retained Earnings

The portion of net income not distributed to shareholders but retained by the company to reinvest in its core business or to pay off debt.

Stock Dividend

A payment made to shareholders in the form of additional shares rather than cash, often based on a predetermined ratio to existing ownership.

Balance Sheet

A summary document that outlines a firm's liabilities, assets, and equity held by shareholders at a particular moment.