The Marketing Manager Looks for Two Kinds of Deviations During

question 55

Multiple Choice

The marketing manager looks for two kinds of deviations during the evaluation phase,each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A)deviations that result from major shifts in customer needs.
• B)actual results exceed goals.
• C)lack of deviations when there should be.
• D)deviations that result from executive mandates.
• E)deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

Bowenian Family Systems

A theory in family therapy that views the family as an emotional unit and uses systems thinking to describe complex interactions within the family.

Differentiation

In developmental psychology, differentiation refers to the process by which children or adolescents develop a sense of individuality, separating their identity from that of their parents or family.

Symbiotic Relationship

A close, interdependent relationship between two different organisms or entities, where both typically benefit from the association.

Multigenerational

Pertaining to or involving several generations, often used in the context of family therapy to understand patterns, dynamics, and influences that span across generations.