Generation X Consumers Indicate They Want Online Customer Support;websites That

question 220

Multiple Choice

Generation X consumers indicate they want online customer support;websites that are comprehensive,professional,and interactive;and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal powerports.This is an example of how ________ forces impact the marketing environment.

• A)economic
• B)competitive
• C)social
• D)technological
• E)regulatory

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Definitions:

Bias Against

Prejudice or unfairness towards someone or something based on preconceived notions.

Overlapping Memberships

The condition in which individuals belong to multiple groups or teams at the same time, potentially fostering broader communication and innovation.

Subcommittee

A smaller group formed from a larger committee or assembly, tasked with addressing specific issues or tasks.

Budget Distributions

Budget Distributions involve allocating financial resources among different departments, projects, or sectors within an organization according to strategic priorities.