In a Recent Issue of AARP the Magazine,a Print Ad

question 209

Multiple Choice

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

• A)echo-boomers
• B)Generation Xers
• C)Generation Yers
• D)baby boomers
• E)baby busters

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Definitions:

Modeling

In acquiring gender roles and identities, the process by which children observe and imitate individuals of the same sex as themselves.

Differential Reinforcement

A behavioral technique that reinforces specific behaviors while extinguishing undesirable behaviors through rewards or punishment.

Ethnic Identity

An individual's sense of belonging to a particular ethnic group, including aspects of culture, heritage, and traditions.

African-American

A racial or ethnic group in the United States with ancestry from any of the black racial groups of Africa.