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According to the text,several new technologies are expected to have dramatic impacts on marketing.Among those cited are
Fixed Costs
Expenses that do not change with the level of production or sales activity, such as rent, salaries, and insurance.
Net Income Target
A net income target is a predefined earnings figure that a company aims to achieve within a specific time frame.
Required Sales
The amount of sales a company needs to achieve in order to cover its costs and generate a desired level of profit.
Variable Costs
Expenses that change in proportion to the activity of a business, such as materials and labor costs.
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