Generation X Consumers Indicate They Want Online Customer Support;websites That

question 220

Multiple Choice

Generation X consumers indicate they want online customer support;websites that are comprehensive,professional,and interactive;and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal powerports.This is an example of how ________ forces impact the marketing environment.

• A)economic
• B)competitive
• C)social
• D)technological
• E)regulatory

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Definitions:

MU/P Ratio

The Marginal Utility to Price ratio, used in economic analysis to evaluate the satisfaction received from consuming an additional unit of a good relative to its cost.

Marginal Utility

The additional satisfaction or benefit received from consuming one more unit of a good or service.

Total Utility

The complete satisfaction received from consuming a particular quantity of goods or services.