An Employee of Coca-Cola Attempted to Share Its Marketing Plan

question 176

Multiple Choice

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

• A) Buy the marketing plan if assured there would be no legal or ethical repercussions.
• B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
• C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan.
• D) Immediately report the offer to the Better Business Bureau.
• E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

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Definitions:

Undo

A command in many computer applications that allows the user to reverse the last action or a series of actions.

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