During Its Drive to End Hunger Campaign to Help Fight

question 46

Multiple Choice

During its Drive to End Hunger campaign to help fight hunger among nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

• A) philanthropic marketing.
• B) corporate altruism.
• C) the marketing concept.
• D) green marketing.
• E) cause marketing.

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Definitions:

Social Norms

Social norms are shared expectations and rules that guide behavior of people within social groups.

Drive-based Emotions

Emotions that are primarily motivated by biological drives, such as hunger, thirst, or the need for sleep.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that outlines a five-tier model of human needs, from basic physiological needs to self-actualization, influencing motivation.

Self-actualization

The achievement or actualization of an individual's skills and possibilities, seen as an inherent motivation or necessity in all people.