Which of the Following Statements Concerning Cause Marketing Is Most

question 156

Multiple Choice

Which of the following statements concerning cause marketing is most accurate?

• A)The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
• B)The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
• C)The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
• D)Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
• E)Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less.

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Definitions:

Oil Hole

A small, designed opening in machinery through which oil is applied for lubrication purposes.

Standard Transmission

A type of gearbox that requires manual operation by the driver to select and engage gears, using a clutch.

Oil Level

The quantity of oil present in an engine or machine, critical for proper lubrication and cooling.

Fill Hole

An opening in a container or machine part designed for introducing fluid or material into the system or component.