You Have Determined You Want to Buy an Advanced Hybrid

question 266

Multiple Choice

You have determined you want to buy an advanced hybrid vehicle,and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology.You are currently in which stage of the consumer purchase decision process for this type of automobile?

• A)problem recognition
• B)needs analysis
• C)purchase decision
• D)information search
• E)postpurchase evaluation

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Definitions:

Observations

The action or process of closely monitoring or noticing something, especially to gain information or understandings based on what one has seen or noted.

Desktop Search Engines

Software systems designed to search for information on a user's own computer, unlike internet search engines that search the web.

Social Tagging Search Engines

Online platforms that use user-generated tags for organizing and retrieving web content.

Bookmarking Search Engines

Web services that allow users to save, organize, and manage links to preferred web pages for easy access.