A(n)________ in the Consumer Purchase Decision Process Occurs When Consumers

question 86

Multiple Choice

A(n) ________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

• A)problem recognition
• B)internal search
• C)external search
• D)purchase task
• E)antecedent state

---

Definitions:

Current Assets

Resources anticipated to be turned into cash, disposed of, or used up either within a year or over the course of the operating cycle, depending on which period extends further.

Liquidity

Refers to the ease with which an asset, or security, can be converted into ready cash without affecting its market price.

Price-earnings Ratio

The Price-earnings Ratio is a measure of a company's current share price relative to its per-share earnings, used to evaluate its valuation.