Examlex
An example of a marketer-dominated source of information consulted during an external search is
Darley and Batson
Researchers known for their study on the "Good Samaritan" behavior, examining the effects of situational variables on helping behavior.
Good Samaritan
A person who altruistically helps others, especially strangers, in emergency situations without expecting any form of reward.
Diffusion of Responsibility
A sociopsychological phenomenon where individuals are less likely to take action or feel a sense of responsibility when others are present.
Marketing Strategy
is a business's comprehensive plan for reaching prospective consumers and turning them into customers of their products or services.
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