A Favorable Attitude Toward and Consistent Purchase of a Single

question 302

Multiple Choice

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

• A)stimulus generalization.
• B)attitudinal discrimination.
• C)brand loyalty.
• D)behavioral loyalty.
• E)consumer allegiance.

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Definitions:

Chatbots

Artificial intelligence systems designed to simulate conversation with human users, typically used in customer service and information retrieval.

Social Media Networks

Social Media Networks are online platforms where individuals and organizations can create profiles, share content, and interact with each other, facilitating communication, content distribution, and community building.

Facilitate Purchases

The process or mechanisms put in place to make it easier for customers to buy goods or services, often through streamlined checkout systems or intuitive e-commerce interfaces.

Centralized Structure

An organizational model where decision-making authority is concentrated at the top levels of management, leading to a cohesive and streamlined operation.