Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 306

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

• A)reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B)actively educating consumers about the product's competitive advantages.
• C)refocusing a consumer's attention from one attribute to another.
• D)changing beliefs about the extent to which a brand has certain attributes.
• E)denigrating the attributes of competitors' products.

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Definitions:

Knowledge-power

The concept that knowledge and power are intertwined, where the generation, control, and application of knowledge contribute to the exercise of power within societies.

Fredric Jameson

Fredric Jameson is an American literary critic and theorist, known for his analysis of contemporary cultural trends and the influence of capitalism on art and society.

Karl Marx

A 19th-century philosopher, economist, and revolutionary socialist whose works have influenced social theory and the development of the social sciences.

Capitalism

is an economic system characterized by private or corporate ownership of capital goods, by investments determined by private decision, and by prices, production, and the distribution of goods that are determined mainly in a free market.