Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 306

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands.One of these is

• A)reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
• B)actively educating consumers about the product's competitive advantages.
• C)refocusing a consumer's attention from one attribute to another.
• D)changing beliefs about the extent to which a brand has certain attributes.
• E)denigrating the attributes of competitors' products.

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Definitions:

Sex Determination

The biological system that determines the development of sexual characteristics in an organism.

Chromosome Number

The total number of chromosomes in a cell of a given species.

Temperature

A measure of the heat or thermal energy of a substance or environment.

Genetic Disorder

A condition caused by abnormalities in genes or chromosomes, often leading to various diseases or dysfunctions.