Which of the Following Statements About the VALS Framework Is

question 296

Multiple Choice

Which of the following statements about the VALS framework is false?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

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Definitions:

Inefficiently

In a manner that does not make the best or optimal use of resources, leading to waste or suboptimal outcomes.

Economic Growth

An increase in the production of economic goods and services, compared from one period of time to another.

Production

The process of combining various material inputs and immaterial inputs (plans, know-how) to make something for consumption.

Black Plague

A devastating global epidemic of bubonic plague that struck Europe and Asia in the mid-1300s, significantly reducing the world's population.