Which of the Following Statements About the VALS Framework Is

question 296

Multiple Choice

Which of the following statements about the VALS framework is false?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

---

Definitions:

Lower Guinea

A geographical term referring to the coastal regions of West Africa, south of the Sahara Desert, known for its role in the transatlantic slave trade.

Decentralized Political

Characterizes a system where political power is distributed among various levels of government, rather than being concentrated in a central authority.

Strong Devotion

Intense loyalty or commitment to a cause, person, or belief, often surpassing ordinary expectations.

Hereditary Rulers

Monarchs or leaders whose position is passed down within a family, often from parent to child, based on the principles of hereditary succession.