In the VALS Framework,consumers Motivated by Achievement Look for Products

question 199

Multiple Choice

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as ________,have high resources and a me-first,my family-first attitude.They are anchors of the status quo.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

---

Definitions:

Direct Labor Hours

Direct Labor Hours are the total time workers who are directly involved in the manufacturing process spend on producing goods.

Factory Overhead

All indirect costs associated with manufacturing, excluding direct materials and direct labor costs.

Work in Process

Goods in the manufacturing process that are not yet completed, representing a portion of inventory that is between raw materials and finished goods.

Controlling Account

An account in the general ledger that summarizes and controls the total of subsidiary ledger entries, such as accounts receivable or accounts payable.