In the VALS Framework,consumers Motivated by Achievement Look for Products

question 47

Multiple Choice

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as ________,have low resources and live in the moment.Although they would like to better their lives,they have difficulty doing so.

• A)Strivers
• B)Experiencers
• C)Believers
• D)Makers
• E)Survivors

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Definitions:

Items Per Transaction

This measures the average number of products purchased in a single sales transaction.

Number of Returns

The count of items returned to a seller or instances of returns filed, such as tax returns, within a specific period.

Store Visit

The act of going to a physical retail location to examine or purchase products or services.

Category Management

An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category.