The Fourth Stage in the Consumer Purchase Decision Process Includes

question 181

Multiple Choice

The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy. What is this stage called?

• A) preference development
• B) prepurchase evaluation
• C) purchase decision
• D) problem recognition
• E) information search

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Definitions:

Atm

Standard atmosphere, a unit of pressure defined as 101,325 Pa; commonly used as a reference pressure in physics and meteorology.

Container

An object used to hold, store, or transport items, ranging from simple boxes to large shipping containers.

Volume

The amount of space that a substance or object occupies or that is enclosed within a container.