A Mother of Two Toddlers Would Primarily Use an Internal

question 132

Multiple Choice

A mother of two toddlers would primarily use an internal search during the purchase decision process when purchasing

• A)a gift for her mother-in-law.
• B)an iPhone.
• C)disposable diapers.
• D)a swing set.
• E)a weekend getaway.

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Definitions:

Direct To Consumer

A business model where products or services are sold directly to consumers, bypassing traditional intermediaries like retailers.

Marketing Channel

The route or pathway through which goods or services travel from the producer or manufacturer to the final user or consumer.

Mail-Order Catalog

A printed publication with a list of goods that can be purchased by mail.

Digital Marketing Channel

Platforms or mediums used to reach and engage customers through digital means, including social media, email, websites, and online advertising.