Customer Satisfaction Is an Important Focus for Marketers Because

question 322

Multiple Choice

Customer satisfaction is an important focus for marketers because

• A) marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
• B) the financial value of a satisfied, loyal customer over time can be significant.
• C) consumers are unable to assess it by themselves.
• D) attracting new customers is easier than keeping old ones.
• E) a 50 percent increase in customer retention can increase a company's profits by 5 percent.

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Definitions:

Overhead Costs

The ongoing expenses not directly attributed to creating a product or service but necessary for running a business, such as rent, utilities, and administrative salaries.

Budget

An estimate of income and expenditure for a set period of time, often used for planning and managing finances.

Statement Of Needs

A documented expression of the requirements or necessities that a project, proposal, or program aims to address or fulfill.

Grant Proposal

A formal request for financial assistance submitted to an organization or government entity, outlining a project's goals, methodology, and budget.