For High-Involvement Purchases, Consumers Typically Do All of the Following

question 233

Multiple Choice

For high-involvement purchases, consumers typically do all of the following except which?

• A) spend considerable time evaluating criteria for the consideration set
• B) participate in word-of-mouth communication
• C) evaluate a single product attribute, such as price
• D) consider many brands
• E) use both internal and external sources in information search

---

Definitions:

Simple

Easily understood or done; presenting no difficulty.

Organizational Structure

The way in which a company or organization is organized, including the roles, responsibilities, and communication systems that govern how its activities are directed towards achieving its objectives.

Central Authority

The governing body or group at the highest level of organizational hierarchy, responsible for making major decisions.

Functional

Pertains to the practical or essential aspects of something, often referring to specific roles in a business or organization.