As a Result of ________, Consumers Do Not Remember All

question 163

Multiple Choice

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective perception
• E) subliminal discrimination

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Definitions:

Income Response

The change in consumers' buying behavior resulting from a change in their income.

Price Elasticity

A measure of how much the demand for a product or service changes in response to a change in its price, indicating its sensitivity or responsiveness.

Arc Elasticity

A measure of a variable's sensitivity or responsiveness to changes in another variable, calculated over a specific range or 'arc'.

Price of Oranges

The cost at which oranges are sold or bought in the market.