In the VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 176

Multiple Choice

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have low resources and protect what they think they own.They may appear to be anti-intellectual.

• A)Strivers
• B)Experiencers
• C)Believers
• D)Makers
• E)Survivors