Cassidy Is Part of the Buying Center for a Large

question 115

Multiple Choice

Cassidy is part of the buying center for a large manufacturer.Her field of expertise is logistics,and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway,a successful trucking firm,regularly buys Cassidy's secretary lunch.The representative does this because she views the secretary as a(n) ________ and wants to be sure that information about her company reaches Cassidy.

• A)gatekeeper
• B)decider
• C)influencer
• D)obstructionist
• E)power broker

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Definitions:

Grant Proposal

A written request submitted to an entity or organization seeking funding for a project or initiative, outlining the importance and implementation plan.

Goal Statement

A clear and specific description of desired achievements or objectives, often used in planning or motivation.

Causes

refers to principles, aims, or movements that people support or fight for, especially in the realm of social or political issues.

Business Proposal

A document designed to offer specific goods or services to a potential buyer or client.