Organizational Buying Behavior Is Similar to Consumer Behavior in Some

question 75

Multiple Choice

Organizational buying behavior is similar to consumer behavior in some ways and different in others. Common to both is that they

• A) use the same five stages in the buying decision process.
• B) use formal vendor ratings when choosing among alternative brands.
• C) are affected by derived demand.
• D) have virtually unlimited options for suppliers.
• E) rely on gatekeepers to control product information.

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Definitions:

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A form of psychotherapy that emphasizes the importance of underlying thoughts in determining how we feel and behave, aiming to change negative patterns of thinking or behavior to combat psychological issues.

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A psychiatric disorder in children characterized by persistent patterns of angry, defiant, and vindictive behavior against authority figures.