In a Buying Center, ________ Have the Formal or Informal

question 95

Multiple Choice

In a buying center, ________ have the formal or informal power to select or approve the supplier that receives the contract.

• A) gatekeepers
• B) deciders
• C) buyers
• D) influencers
• E) users

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Definitions:

Lateral Communication

The exchange of information and ideas between individuals or groups at the same level of an organizational hierarchy.

Chain Of Command

The formal line of authority within an organization that dictates how instructions and decisions are passed from senior management down to lower levels of employees.

Organizational Proxemics

the study of how space is utilized within business settings and how distance between people affects workplace communication and behavior.

Lateral Communications

the exchange of information or ideas between individuals or groups at the same level of an organizational hierarchy.