A Global Marketer Selling Consumer Products and Services Must Also

question 66

Multiple Choice

A global marketer selling consumer products and services must also consider what the average per capita or ________ is among a country's consumers and how the income is distributed to determine a nation's purchasing power.

• A)buying capacity
• B)currency exchange risk
• C)purchasing power
• D)household income
• E)cost of living

---

Definitions:

Self-Actualisation

Self-actualisation represents the realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone, marking the pinnacle of psychological development.

Humanistic Theories

A perspective in psychology emphasizing individual potential for growth and the importance of human values and personal fulfillment.

Potential For Growth

The capability or possibility for an individual or entity to expand or develop in various aspects such as knowledge, physically, or economically.

Individual's Freedom

The rights and liberties that allow an individual to act according to their own will and preferences.