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Coca-Cola has operations in all but three nations in the world and Pepsi-Cola is now available in more than 160 countries and territories,making the soft drink industry an example of
Buyer Power
The influence that customers have over a company, including their ability to drive prices down or demand higher quality products and services.
Buyers
Individuals or entities that purchase goods or services for personal use, resale, or use in production or operations.
Choices
The range of different options or decisions available to an individual or organization.
Rivalry
The competitive relationship between businesses in the same industry, aiming to achieve higher sales, market share, and customer loyalty.
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