A Global Brand Is a Brand Marketed Under the Same

question 64

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made

• A)only if required by government regulations in the host market.
• B)only in its initial introduction into a market and only until the brand is recognized.
• C)by domestic competitors causing brand confusion.
• D)only when necessary to better connect the brand to consumers in different markets.
• E)when there is a serious drop in market share.

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Definitions:

Annual Income Statement

A financial report that summarizes the revenues, costs, and expenses incurred during a financial year, showing the annual financial performance of a company.

Office Supplies Expense

An accounting category used to track the cost of office supplies used during a specific period.

Office Supplies

Materials and products stocked in an office environment used in its daily operations, such as pens, paper, staplers, and printers.

Year-End

The completion of an accounting period, typically a 12-month cycle, at which time a company prepares financial statements and closes its books.