Global Consumers Are

question 165

Multiple Choice

Global consumers are

• A) all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
• B) customers within a nation who consider the entire world a single marketplace.
• C) consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
• D) consumer groups living in many countries or regions of the world that seek customized features and benefits from products or services that reflect their individual cultures.
• E) multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

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Definitions:

Seek Out Information

The proactive behavior of searching or inquiring for data, facts, or insights to satisfy curiosity or make informed decisions.

Successful Socialization

The effective integration of individuals into an organization or culture, where they learn and accept its values, norms, and practices.

Socialization Program

Planned programs designed to integrate individuals into new roles by acquainting them with the values, norms, and required behaviors of a specific society or organization.

Socialization Tactics

The methods used by an organization to integrate new employees into its culture and acquaint them with its values, norms, and expected behaviors.