Yum! Brands, the Parent Company of KFC, Has Pursued an Aggressive

question 213

Multiple Choice

Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now more than 3,700 restaurants in 650 Chinese cities, and KFC has a 40 percent market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, so it appears that the company prefers ________ in this market.

• A) licensing
• B) local assembly
• C) a joint venture
• D) direct investment
• E) local manufacturing

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Definitions:

Somatosensory Cortex

The somatosensory cortex is a region of the brain responsible for processing sensory information from various parts of the body, such as touch, temperature, and pain.

Parietal Lobe

The region of the brain located at the top of the head, responsible for processing sensory information regarding the location of parts of the body.

Motor Cortex

The region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.

Frontal Lobe

The part of the cerebral cortex that lies at the front of the brain and is involved in complex cognitive functions, including decision making, planning, and controlling social behavior.