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Figure 8-1
-According to Figure 8-1 above,what does A represent in the marketing research process?
Cognitive Activity
Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.
Need for Uniqueness
An individual's pursuit of distinctiveness, motivating them to stand out from others through their choices or behaviors.
Independent Fashion
A style or trend in clothing and accessories that emerges from individual creativity and expression, rather than following mainstream or commercial fashion.
Motivational Research
A branch of social science research focused on understanding and explaining the reasons behind consumer behavior and decision-making processes.
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