Movie Studios Use Market Research to Reduce Their Risk of Losses

question 220

Multiple Choice

Movie studios use market research to reduce their risk of losses by hiring firms such as the National Research Group to conduct test screenings and tracking studies. Often, 300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release. After viewing the movie, the audience completes a survey to

• A) evaluate the quality of directing and producing.
• B) critique the title, plot, and characters.
• C) rate the performances of the individual actors and actresses.
• D) recall specific details of the plot and dialogue.
• E) compare the final film with the original script.

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Definitions:

Hans Selye

A pioneering Hungarian-Canadian endocrinologist known for his research on the stress response.

Stress

A psychological and physical response to certain demands or challenges that may cause strain or discomfort.

Stress Reduction

strategies and techniques used to decrease stress levels in individuals, which can involve methods such as meditation, exercise, time management, and psychological therapies.

Universities

Higher education institutions that offer undergraduate and postgraduate degrees in various fields of study, usually involving research, teaching, and administrative services.