Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are

question 134

Multiple Choice

Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of

• A) movie advertising.
• B) marketing research.
• C) tactical support.
• D) cross-movie research.
• E) movie audits.

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Definitions:

Readable

The quality of text being easy to read and comprehend by the intended audience, often influenced by factors such as font, spacing, and language.

Concise

Being concise involves expressing ideas or information in a brief and direct manner without unnecessary words, making communication more efficient.

Consistent

The quality of being uniform, steady, and unchanged over time or in different situations.

Operational

Pertains to the day-to-day activities and functions essential for an organization or system to work effectively.