Which of the Following Statements Concerning Marketing Research Is Most

question 211

Multiple Choice

Which of the following statements concerning marketing research is most accurate?

• A)The primary purpose of marketing research is to collect data for historical purposes.
• B)When collecting marketing research,people may be reluctant to tell you what you want to know.
• C)Marketing research,if done properly,will always result in a positive marketing result.
• D)People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E)Among those people who participate in market research studies,there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

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Health Act

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Quid Pro Quo Harassment

A form of sexual harassment where submission to or rejection of unwelcome sexual conduct explicitly or implicitly affects an individual's employment.

Adverse Impact

Unintentional discrimination where a seemingly neutral employment practice disproportionately affects members of a protected class.

Occupational Safety

Practices and programs put in place to ensure the work environment is safe and healthy for employees.