Data Are the

question 167

Multiple Choice

Data are the

• A) subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions.
• B) objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions.
• C) facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
• D) information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.
• E) facts and figures related to the problem that are only available for purchase from the federal government.

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Definitions:

Success Factors

Critical elements necessary for an organization to achieve its mission and for ensuring its long-term survival.

Market Fluctuations

Variations in market conditions, such as changes in prices and demand, often influenced by economic indicators, market sentiment, and external events.

Marketing Mix

A strategy tool used by businesses to identify and evaluate the key elements that influence their product's marketing success, typically including product, price, place, and promotion.

Customer Loyalty Ratings

Measures that assess the degree to which customers remain loyal to a brand or product over time, often reflected in repeat purchases.