Figure 8-2 -Figure 8-2 Above Shows That Secondary Data May Be Divided

question 287

Multiple Choice

Figure 8-2

-Figure 8-2 above shows that secondary data may be divided into two related parts.If Box A represents marketing input and outcome data (budgets,call reports,customer communications,etc. ) ,which type of data is A?

• A)questionnaire data
• B)mined data
• C)internal secondary data
• D)external secondary data
• E)observational data

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Definitions:

Carrying Value

The book value of an asset or liability, reflecting its original cost adjusted for factors such as depreciation or amortization.

Carrying Value

The net amount at which an asset or liability is reported in the financial statements, factoring in depreciation, amortization, and impairment charges.

Unamortized Discount

The portion of a bond's issue price that is below its face value and has not yet been expensed as interest over the life of the bond.

Interest Expense

Interest expense is the cost incurred by an entity for borrowed funds, including the cost of servicing or carrying debt.