In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 10

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it chose was ________,which provides the percentages of Internet Carmex mentions that are positive,neutral,or negative.

• A)Carmex Twitter followers
• B)Carmex conversation velocity
• C)Carmex sentiment
• D)Carmex Facebook likers (or Fans or likes)
• E)Carmex share of voice

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Definitions:

Past Participle

The form of a verb, typically ending in -ed, -d, -t, -en, or -n, that is used in forming perfect and passive tenses and sometimes as an adjective.

Fire Station

A facility housing firefighting apparatus and personnel, and serving as their base of operations.

Livermore

A city in California, known for its wineries and historical landmarks.

Past Participle

A form of a verb, typically ending in -ed in English, that is used to form perfect tenses and the passive voice, e.g., seen in "have seen" and "was seen."