Even Though Primary Data Can Be Especially Valuable to an Individual

question 281

Multiple Choice

Even though primary data can be especially valuable to an individual firm, secondary data are often used because

• A) secondary data are much more up-to-date and tailored to a specific firm or industry.
• B) secondary data, although far more expensive, are also much more reliable.
• C) primary data are usually more costly and time-consuming to collect.
• D) primary data can be accessed by virtually anyone so the information generated loses much of its value.
• E) primary data are less fact and figure based; they are more subjective and therefore more vulnerable to misinterpretation.

---

Definitions:

Bona Fide Occupational Requirement

A legitimate, non-discriminatory requirement for a specific job, used to determine an individual's suitability based on task-related criteria.

Illegal

Activities or actions that are forbidden by law and subject to penalties.

Discretion of the Employer

The freedom or authority granted to employers to make decisions regarding the management and operation of their business.

Required by Law

Referring to actions or processes that are mandated by legal statutes, thus compulsory to follow.