The Principal Ways to Collect New or Primary Data for a Marketing

question 265

Essay

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

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Definitions:

Psychology

The scientific study of the mind and behavior, examining how individuals think, feel, and act both as individuals and within groups.

Environmental Determinants

Factors in the environment that influence health, behavior, and quality of life in both positive and negative ways.

Behavioral Approach

A psychological perspective emphasizing the study of observable behaviors and the roles of learning and environment in shaping behavior.

Observable Behavioral Responses

Measurable actions or reactions of an individual in response to external or internal stimuli.