Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 118

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A)consumer differentiation.
• B)psychographics.
• C)market segmentation.
• D)market delineation.
• E)aggregation marketing.

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Definitions:

Intensity

The degree of strength, force, or concentration of a particular quality or phenomenon.

Wavelength

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave.

Job Scope

The breadth and depth of a job.

Role Overload

A situation where an employee is expected to fulfill too many roles at once, potentially leading to stress and reduced job performance.