Procter & Gamble (P&G)decided to Skip a Generation of Consumers

question 162

Multiple Choice

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago.P&G is using which type of segmentation variable?

• A)behavioral
• B)demographic
• C)lifestyle
• D)geographic
• E)psychographic

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Definitions:

Expansionary Gap

A situation in an economy where the real GDP is higher than the potential GDP, often leading to inflation.

Active Approach

A strategy, especially in investing or management, where decisions are made based on hands-on involvement and regular assessment of conditions.

SRAS Curve

Short-Run Aggregate Supply Curve represents the relationship between the total supply of goods and services produced by a country and the price level in the short term, holding wages and input prices constant.

Active Approach

A strategy involving regular and direct intervention or actions to achieve a particular goal or outcome.